STYLE

Matching goo to hair is an art in some quarters. Creams work for all hair types to create a softer look; pomade or wax works best on short to medium hair. A lightweight gel goes well with long or thick hair, and a heavy holding cream can tame the curly stuff. "Rub a small amount between your hands and run it evenly through your hair to the roots," says Rebecca Stover, head stylist for Truman's Gentlemen's Groomers. "Start light. You can always add more if needed."

Washes that will keep your head densely covered »

Clockwise from top left: REDKEN FOR MEN THICKENING SPRAY ($11). LAB SERIES ROOT POWER HAIR TONIC ($40). WOODY'S HEADWAX ($16). JOHN ALLAN'S THICK SHAMPOO ($18). REDKEN FOR MEN DEFINING POMADE ($14). GÖT2B MAGNETIK TEXTURIZING POMADE ($6). PAUL MITCHELL TEA TREE SHAPING CREAM ($15). AUBREY ORGANICS MEN'S STOCK GINSENG BIOTIN HAIR GEL ($10). CLUBMAN STYLING GEL ($3). AVEDA MEN PURE-FORMANCE CONDITIONER ($18). MATTE FOR MEN COMPLETE HEAD CARE LOTION ($20).