Playboy Club creator HelloKittyChickyy was one of the first to join the platform and found success — but she didn’t stop there. She wrote her own handbook sharing what she had learned so that others could thrive.
Playboy: Where were you born?
HelloKittyChickyy: So I was born in London, England, of course – you can hear the accent – but, interestingly, I was meant to be born in Tokyo.
They flew to England to have me born because my mom wanted to be able to understand the doctors’ language, which is understandable. But I spent the first seven years of my life in Tokyo.
Playboy: Wow. How was that for you?
HelloKittyChickyy: If anything, it ended up roughening me up a little bit. Because when I came to England and I was just plunged into English school, I was shocked by how rude and mean Western and English culture is.
It was a culture shock because everyone is so peaceful and sweet and harmonious in Japan. Anyway, I had to adapt. It was a little difficult to go through as a child, but now it’s done some good. It’s helped me be very open-minded, and I’m very aware of how different people are.
Playboy: What did you most enjoy in school?
HelloKittyChickyy: I really did not do well at school. I love learning now, and I spent a lot of my time now learning on my own terms.
But going to school (then) was like putting a bird in a cage. So I kind of hated it. It’s the whole being told to do things a certain way and if you don’t learn the way they want you to, they’ll scold you for it.
Playboy: What was the first thing you dreamed of achieving?
HelloKittyChickyy: So when you look at my end of year school book from when I was 13, we had to answer that question.
What do we want to do? And everyone else was writing that they wanted to be a doctor, or a singer. And I literally wrote “Bond girl” or “assassin.”
I went into such a deep obsession with Bond girls and assassins at that point. But looking back now, I think I’ve always been obsessed with what I’ve perceived to be powerful, sexy women.
Playboy: What are you passionate about?
HelloKittyChickyy: I am passionate about the feeling of freedom. Playboy was a real turning point with this for me. For the first time in my life I really got to feel free, you know? Financially.
I had time and I could travel. And I feel passionate about giving as many powerful women the chance to feel the same amount of freedom I do now, because it’s amazing. I feel very lucky.
Playboy: So you became a Bond girl, in your own way. And now you’re teaching other Bond girls.
HelloKittyChickyy: That might be the best thing anyone’s ever said to me.
Playboy: What are your turn-ons and turn-offs?
HelloKittyChickyy: Turns me on – thank God this has changed now, I’m finally a woman, because if you asked me three years ago I would have said cigarettes and motorbikes.
Now I can safely say intelligence, deep thinking. I love walking around with someone who can just tell me random facts about things. It just really feeds my soul. Turn-offs are laziness, negativity, and complaining.
Playboy: What would make you ghost a potential love interest?
HelloKittyChickyy: The reason I would ghost someone is if it became evident to me that they were only speaking to me for one reason.
With the job I have, it very quickly exposes who is open-minded and who will just stereotype me when it comes to dating, so I always look out for that. But honestly, I don’t date much.
Playboy: What people inspire you, and why?
HelloKittyChickyy: I feel inspired by anyone who keeps doing what they love doing and what they feel their purpose is, even when they’re getting so much hatred for it from society.
If I had to give an example, I would say Emily Ratajkowski. I’ve become a troll in those comments. I will go on her Instagram and reply to comments. Because people comment and say things like “Why do you have to be naked in every picture, you’re a mom, blah blah blah.”
And she’s not even naked, for one. But it’s this hatred that people just throw onto her. I’ve heard podcasts saying things like “Of course her husband cheats on her, because you can see her body on the internet.” And she keeps doing her own shit, and I find that inspiring.
Playboy: What’s the title of your autobiography?
HelloKittyChickyy: “Try and Stop Me.” For the trajectory I’m on, I feel like it makes sense. I feel like I’m on a mission to change the game as much as I can.
Playboy: What’s the best piece of advice you were ever given?
HelloKittyChickyy: To make mistakes at a young age. I used to stress out so much about everything. For some reason young people feel like we don’t have enough time.
And now I’m at a point where if I haven’t made a big mistake in a while, I’m clearly not taking big enough leaps, testing things out.
Playboy: You’re the founder of BaddestBunnies.com. Tell us about the journey of creating it.
HelloKittyChickyy: I was one of the first bunnies on the Playboy Club platform. It had just been launched and was all these big creators and then me, this rando from England. So I accumulated success pretty quickly, I created strategies.
So as the number of creators on the platform increased, so did the questions in my Instagram DMs. I was getting so many messages. So I decided to make a book as a blueprint about how I operate my Playboy, thinking it would benefit a lot of the new creators and I could just send them the book.
So I did it. And it was much more successful than I thought it would be.
The way I see it, there’s two categories of creator. There’s those who are big enough for management. And then there are the ones that are maybe not so big.
They don’t have experience marketing themselves. But even just a couple tips changes their earnings so drastically. They just need to be able to learn.
Playboy: And this is called the Mother Bunny handbook?
HelloKittyChickyy: Yes. So the idea behind the Mother Bunny handbook is to be the leverage to opening smaller creators’ minds that they can be earning as much, if not more, than these huge creators who they look up to.
And what people don’t talk about is the difference in strategy that smaller creators should be taking. My book holds the key to helping any creator warn what they deserve.
Playboy: What advice would you give to new Creators just starting out on the platform?
HelloKittyChickyy: One, create a content bank. The more you have saved up the easier it will be. I think people underestimate how fast content goes and then it becomes stressful. And don’t be fussy, just snap pictures and videos all the time, build up a source of
Two, promote on your Instagram like it’s the new Nike campaign. Same energy and same projection of high demand.
That’s very important. Because how you present your page to be is how people view it, and they’ll see your page as worthy of the buy.
Three, start with your prices higher than you feel is appropriate. You can always lower your prices, but it’s much harder to raise them, especially for existing customers.
HelloKittyChickyy is on the Playboy Club. Talk to her now.