Los Angeles – February 5, 2025 – PLAYBOY magazine unveils its long-awaited 2025 print magazine cover featuring Lori Harvey in a stunning visual homage to the brand’s golden era. Inspired by the sophistication and allure of Playboy’s iconic past, the creative vision behind this edition reinterprets its legendary ethos through a modern lens.
PLAYBOY Magazine is back! Preorder your copy HERE
A nod to the brand’s classic aesthetic, Lori Harvey and her bunnies take fans through a cinematic journey (available tomorrow on PLAYBOY’s YouTube) with a pristine 1960 MG A Convertible, seamlessly integrating vintage luxury into the story’s visual tapestry. Every detail—from the setting to the wardrobe to the carefully curated props—was intentionally selected to celebrate and reimagine Playboy’s enduring mystique. This 2025 edition reaffirms PLAYBOY’s legacy while ushering in a new era of timeless glamour and storytelling.
PLAYBOY’s 2025 print issue will make its official consumer debut with an exclusive, star-studded party in New Orleans during pro-football’s biggest weekend of the year. The Playboy party, one of the big game weekend’s most buzzed-about events, takes inspiration from the iconic Playboy After Dark television show and will celebrate the brand’s newly reimagined magazine on Saturday, February 8, 2025, in an exclusive location on “The A1 Block” in New Orleans.
A highlight of the celebration will be the unveiling of the 2025 Playmate of the Year who will be adorned in a one-of-a-kind, diamond-studded Playboy Bunny Costume® designed and handcrafted by Kali Hawk, founder and creative director of H.CROWNE. This $10 million creation continues Playboy’s storied tradition of the iconic Playboy Bunny Costume®, elevating the timeless design to an unprecedented level of luxury and artistry. Playboy’s 2025 Playmate of the Year will also be accompanied by the new class of Playboy Bunnies who were selected through a nationwide search. Fans and followers are invited to join the 2025 Playmate of the Year’s journey by following Playboy on Instagram—where they’ll get an exclusive first-look and insider’s glimpse into her transformation, behind-the-scenes moments, and the exciting lead-up to her public debut.
Additionally, partygoers will get an intimate look at Beast, the premier men’s personal care and grooming brand, as they showcase products from their Tame the Beast® line, designed to elevate every man’s grooming game. And Suntory is bringing a powerhouse pairing of Knob Creek and Jim Beam Black, serving up handcrafted cocktails that showcase the rich, bold flavors of these premium spirits.
As previously announced, the reimagined PLAYBOY magazine will arrive on Barnes & Noble newsstands nationwide on February 10, 2025. The new issue will feature a cover story with entrepreneur, model and influencer Lori Harvey, the coveted Playboy Interview with comedian and actress Nikki Glaser, PLAYBOY’s most celebrated tradition—the 2025 Playmate of the Year centerfold—and more. Readers can also pre-order PLAYBOY’s latest print issue to secure their place in the magazine’s evolving legacy.
PLAYBOY Magazine is back! Preorder your copy HERE
Download PLAYBOY’s new issue cover and hi-res photos from Lori Harvey’s pictorial HERE // photo credit Greg Swales for PLAYBOY.
For more information and updates, please visit www.playboy.com and follow @Playboy on Instagram.
About Playboy Enterprises
Playboy Enterprises, Inc., a wholly-owned subsidiary of PLBY Group, Inc. (Nasdaq: PLBY) is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Playboy, is one of the most recognizable brands in the world with Playboy products and content available in approximately 180 countries. For over 70 years, Playboy has created groundbreaking media and hospitality experiences and fought for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at www.plbygroup.com and www.playboy.com.
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Photographer: Greg Swales
Director of Photography: Chevy Tyler
Editor in Chief: Mike Guy
Creative Director: Smiley Stevens
Casting: Yasmin Countinho
Stylist: Leila Bani
Editor & Sound Design: Leila Lorenz
Production Designer: Mikey Avina
PD Assistant: Arta Gee
Hair: Ray Christopher
Make Up: Courtney Kareem
Executive Producer: Brooke James
Line Producer: Matthew Simpson
Production: Brooke James Productions
Team Lori: Tre Thomas and Dani
Steadicam: Daniel Willard
1st AC: Mikyla Jonck
Gaffer: Juliet Lambert
Lighting Assistants: Michael Camacho, Kinsey Ball and Spruce Bohen
Digi Op: Toma Kostygina
