Los Angeles – February 8, 2025 – PLAYBOY magazine announced today Gillian Nation as the 2025 Playmate of the Year. Since 1960, this prestigious title has honored the most unforgettable Playmates, and this year is no exception. As PLAYBOY makes its highly anticipated return to print, it also marks the rise of a remarkable woman who was discovered during the nationwide Bunny search and who embodies beauty, confidence, and timeless allure. Gillian Nation now joins the ranks of legendary Playmates, ushering in a new era of bold, empowered femininity.
At 27 years old, Gillian Nation personifies the perfect fusion of small-town charm and big-city allure. Raised on a remote Montana farm, surrounded by horses and far from the bustle of city life, she was home-schooled—an upbringing that nurtured her creativity, independence, and adventurous spirit. Now based in Los Angeles, she has made a name for herself as a sought-after model, working with global brands such as GUESS and CoverGirl, and gracing the covers of PLAYBOY Mexico and Treats. When she’s not captivating the camera, Gillian finds solace in playing the piano and journaling.
Playboy’s 2025 Playmate of the Year will make her debut at tonight’s Big Game Weekend party in New Orleans. She’ll arrive in a one-of-a-kind $10 million diamond-studded Playboy Bunny Costume® designed and handcrafted by Kali Hawk, founder and creative director of H.CROWNE. Fans and followers are invited to join the 2025 Playmate of the Year’s journey by following Playboy on Instagram—where they’ll get an exclusive first-look and insider’s glimpse into her transformation, and behind-the-scenes moments.
Read more about Playboy’s 2025 Playmate of the Year Gillian Nation in the magazine arriving on Barnes & Noble newsstands nationwide on February 10, 2025 and available to order online. Download hi-res photos from Gillian’s pictorial HERE // photo credit: Arnie Watkins for PLAYBOY.
For more information and updates, please visit www.playboy.com and follow @Playboy on Instagram.
About Playboy Enterprises
Playboy Enterprises, Inc., a wholly-owned subsidiary of PLBY Group, Inc. (Nasdaq: PLBY) is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Playboy is one of the most recognizable brands in the world with Playboy products and content available in approximately 180 countries. For over 70 years, Playboy has created groundbreaking media and hospitality experiences and fought for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at www.plbygroup.com and www.playboy.com.
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