Adidas and the luxury fashion label JAY3LLE have introduced the Adidas x JAY3LLE line of sport apparel, footwear and accessories that features bold and powerful styles meant to energize women’s golf fashion, according to adidas.
The clothing capsule offers visually-striking sport apparel silhouettes for women through the lens of both streetwear and high fashion. It also includes a high-top performance golf shoe, which can be styled in a variety of ways.
The collection is available now in limited quantities on adidas.com, the adidas app and at select retailers worldwide.
The line is designed to provide consumers with an innovative take on women’s golf attire. Adidas partnered with fashion designer Johan Lindeberg’s JAY3LLE label that he co-founded with his daughter, Blue.
“My daughter, Blue, and I are excited to create this special collaboration with adidas,” said Johan Lindeberg. “They are a passionate and inspiring team with high creative ambition within golf. I have always been an adidas fan, so it feels very natural and organic to create this collection together. I have always sought to modernize the game of golf through fashion. This capsule speaks to the energy and inclusive community that’s steadily growing in the sport and especially amongst women, which is why focusing on womenswear for this collection was so important.”
adidas athlete Linn Grant will showcase select pieces from the adidas x JAY3LLE capsule at the AIG Women’s Open this week in St Andrews.
“More women are picking up the sport than ever before and we want to be part of that driving force to show women that there are sporty and stylish options for her so she can feel confident in what she wears on the course,” said adidas global apparel design director, Jennie Ko. “Johan is no stranger to pushing the limits in golf fashion with what he brought to the sport in the early 2000s, so he was the perfect partner for us to push this area in the women’s game and combine our sport performance heritage with powerful looks that are representative of the women playing the sport today.”